So, Are Organizations Really Benefiting Social Networking

 Often the answer is “NO“.

Web Of Technical and Social Patterns

Why?

We commonly find organizations adopting technologies and building processes with needless structures at a rate that is chewing away at the benefit social networking technology brings.  For example, we continue to see rampant signs of multitasking, despite a large amount of evidence that shows people do not multi task well, especially on demanding deep thought. Of course we can always walk and chew gum but, how many people can read a novel, play a game a of chess and carry a conversation all the same time? multitasking is an opiate of the lazy minded who want a quick fix for productivity.  Too often, we become forced into bad behaviors and frenetically driven pattens that force us to make the wrong decisions. These bad decisions chew away any gains we make.

We are dealing with the need to nurture and grow complex systems. This transcends traditional ways of thinking and requires a respectful shift and appreciation for how to work with complexity. Devloping a complex system requires a the development of an smart adaptive approach to planning and dealing with new information.

Smarter Social Organizations Are Possible Now

Enabling these smarter organizations is a matter of freeing up the intellectual capacity you already have. The tools and technology available now can bring about a vastly smarter organizations to emerge than we have previously seen. With a smarter organization, patterns of practices will emerge that defy one mind’s limited capacity to understand and digest.  However, a team who’s focus is to help the organization become better can see these things and tune the environment.  Collaboration tools and outcomes need to be applied and adapted by the people using them. A collaborative tools and outcomes enabler team needs to support and nurture a base level of knowledge for that to occur. 

Work From A Know Center

A team who’s job it is to nurture smarter social organizations needs to focus on a simple rules based applied practice. Simple rules are clearly being shown to be the key lever to emerging complex adaptive patterns of behavior. The team will need to continuously adjust and tune the organizations social structure and it’s interaction.

Transforming organization to work smarter needs to be adopted and done in an empirical way. A team that is dedicated to stimulating the environment so that adaptive patterns of practice emerge is necessary. The team that stimulates the environment should be comprised of people who have skin in the game and should be driven by an evidence based decision making process.  These experts should have a passion for becoming adept to leveraging social media as a source of vibrant rapid feedback. Expertise should be developed locally and nurtured through applied collaborative practice. 

Great leadership of tomorrow will  be recognized by it’s ability to bring people together through the use of technology and do not suppress their identity.

Great leaders must allow for individual recognition inside/outside the corporate walls and reward  success through collaborative effort. For individuals this means pursuing professional development through collaborative exchange. This is the promise of social media and the benefit it can bring to organizations both large and small. 

This is another step forward for the Obama Adminstration. I hope they can keep the posts real, timely  and authentic.  There is no doubt that this was a brillant move during his campaign.

Do you think this is a good idea? Will this change the way we run our country?